Privacy Policy
Updated: November 25, 2025
Effective date: August 15, 2022
We attach great importance to protecting your personal information and privacy. We understand the importance of your personal information and will take corresponding security measures to protect your personal information in accordance with legal requirements and mature industry security standards. This SmallGoGo Privacy Policy (hereinafter referred to as "this Privacy Policy") aims to help you fully understand how we collect, use, store, share, and transfer this information when you use our products and / or services, as well as the ways we provide you with access to, update, delete, and protect this information.
【Special Note】Please carefully read and fully understand this "SmallGoGo Privacy Policy" (key points have been bolded for your special attention) and make the appropriate selections before using any of our products and services. Once you use or continue to use our products and services, it means that you agree to our processing of your information in accordance with this Privacy Policy. If you have any questions about this Privacy Policy, you can contact us through the methods provided in the "How to Contact Us" section of this Privacy Policy.
Our products and services are provided to you by Shenzhen Leqi Innovation Co., Ltd. (registered address: Rooms 101、701、901, Building 4, Gonglianfuji Innovation Park, No. 58 Ping'an Road, Dafu Community，Guanlan Street, Longhua District, Shenzhen; contact number: 0755-28283712) through the following channels: including but not limited to other platforms (including websites, apps, mini programs, WeChat official accounts, etc.) that realize all or part of the business functions of the products.
Please note that this Privacy Policy does not apply to other third-party products or services that you access through our products or services (“Other Third Parties”, including your counterparty, any third-party websites, and third-party service providers). For specific details, please refer to the SmallGoGo Privacy Policy or similar privacy policies of the respective third party.
This Privacy Policy will help you understand the following:
I. How we collect and use your personal information
II. How we use cookies and similar technologies
III. How we share, transfer, and publicly disclose your personal information
IV. How we store and protect your personal information
V. How you can manage your personal information
VI. Protection of minors' personal information
VII. How this Privacy Policy is updated
VIII. How to contact us
I. How we collect and use your personal information
We will collect and use your personal information in accordance with the principles of legitimacy, legality, and necessity for the purposes described in this Privacy Policy.
(i) Circumstances under which you authorize us to collect and use your personal information
1. Become our user
To comply with legal and regulatory requirements and to provide you with more convenient services, you need to provide at least a mobile phone number/email address to create an account when you register as our user. If you only need to use the guest function, you do not need to register as our user or provide the above information.
Even if you choose not to register as a user, you can still use some basic functions provided by the user community. When using the following specific functions, we will collect and process the minimum personal information necessary to provide the function, as required by the function's implementation, as follows:
2. We provide firmware upgrade services.
In order to provide you with device upgrade services, we will collect your [SmallGoGo application sandbox folder] information.
3. We provide teleprompter functionality services.
To provide you with the teleprompter service, you can upload text, documents, and images. We will collect your device information (device model, device name, device unique identifier, login IP address, product version number, mobile network information) as well as the information you upload.
4. Customer service functions
To ensure your account security, our online customer service will use your account information to verify your identity. When you require customer service, we will collect other information you provide during your communication with our customer service staff, including but not limited to text and image information.
You fully understand and agree that the information you voluntarily upload while using our services may include your or others' personal information, including sensitive personal information. Regarding such personal and sensitive information, you should ensure that you have obtained your own complete, sufficient, and accurate authorization and consent, and if third-party information is involved, you have obtained the explicit authorization and consent of the third party. Furthermore, you guarantee that the information you provide does not include information about minors. Before uploading, please carefully consider the nature of the information and its potential impact to effectively protect your personal information security and legitimate rights and interests.
You warrant that all text, images, videos, audio, links, and other content uploaded when using this service are your original works or have been legally authorized, and do not infringe upon any third party's rights of reputation, name, portrait, voice, privacy, or other personal rights, as well as intellectual property rights, trade secrets, or other legitimate rights. Where authorization is required, you have obtained full, valid, and legal authorization from the third-party rights holder. Furthermore, the aforementioned content does not violate any laws, regulations, or policies. The intellectual property rights of any content you upload or publish in this activity belong to you or the original copyright holder. We have no ability or obligation to manage, control, or substantively review the content you upload. Although in specific circumstances we may conduct a formal review of uploaded content for security or other reasons, such review does not imply any commitment, guarantee, or liability on our part regarding the content you upload. You shall handle any disputes arising from the content you upload and bear all legal responsibilities that may arise therefrom. If we and our affiliates suffer losses due to your infringement or other improper conduct (including but not limited to economic losses, reputational losses, and legal fees and other rights protection costs incurred), you shall also fully compensate us and our affiliates, controlling companies, and successor companies for all losses suffered.
(ii) Other
1. If the information you provide contains personal information of other entities, you must ensure that you have obtained legal authorization before providing this personal information to us.
2. We will seek your consent before using your information for any purpose other than those specified in this Privacy Policy, or when we use information collected for a specific purpose for other purposes.
3. If we cease operating this product, we will promptly cease collecting your personal information, notify you of the cessation of operation individually or through public announcement, and delete or anonymize the personal information we hold.
(iii) Device permission access
To ensure the proper functioning of related business operations, we need to invoke the necessary permissions based on specific usage scenarios. Before invoking these permissions, we will prompt you with a pop-up window. You can check the enabled/disabled status of these permissions by accessing the privacy settings of the mobile application you are using (such as WeChat). The mobile application will guide you through the settings on your device's system. See the table below for specific permission invocation instructions:
| Device permissions | Purpose of use | Do you want to ask? | Can it be turned off? |
| Access to photos or camera permissions | Edit profile picture, post images for feedback, post images for customer service, upload images using teleprompter, select images using color picker, and capture videos using lighting effects. | Yes | Can be turned off |
| Write to album permission | After taking a photo with the camera, the photo will be saved to the album. | Yes | Can be turned off |
| Get location permissions | Location permissions are required when searching for nearby Bluetooth devices. | Yes | Can be turned off |
| Bluetooth usage permissions | Search for Bluetooth devices and connect to them. | Yes | Can be turned off |
| Recording permissions | Light effects capture video and record audio. | Yes | Can be turned off |
| Folder write permissions | Download device firmware and device manual. | Yes | Can be turned off |
| Folder read permissions | Read the downloaded device firmware, read the downloaded device manual, and upload documents via teleprompter. | Yes | Can be turned off |
(iv) Exceptions to obtaining consent
You should be fully aware that we do not need your authorization or consent to collect or use your personal information in the following circumstances:
1. Related to our fulfillment of obligations stipulated by laws and regulations.
2. Directly related to national security and defense security.
3. Directly related to public safety, public health, and major public interests.
4. Directly related to criminal investigation, prosecution, trial, and execution of judgments.
5. Necessary to protect the life, property, or other significant legitimate rights and interests of the personal information subject or other individuals, but obtaining the individual's authorization or consent is difficult.
6. The personal information involved is information that you have voluntarily disclosed to the public.
7. Collecting personal information from legally publicly disclosed information, such as legitimate news reports and government information disclosure channels.
8. Necessary for signing and performing contracts at your request.
9. Necessary for maintaining the safe and stable operation of the products or services provided, such as detecting and handling product or service malfunctions.
10. Necessary for news organizations to conduct legitimate news reporting.
11. When academic research institutions conduct statistical or academic research necessary for the public interest, and when providing the results of academic research or descriptions to the public, they shall de-identify the personal information contained in the results.
12. Other circumstances stipulated by Chinese law.
II. How we use cookies and similar technologies
(i) Use of Cookies
To ensure the website operates smoothly and efficiently, and to provide you with a more convenient access experience, we will store small data files called cookies on your device/system. Cookies help you retrieve your information when you visit our website again, simplifying the process of filling in personal information (such as one-click login); and protecting your data security. We will not use cookies for any purpose other than those described in this Privacy Policy. You can manage or delete cookies according to your preferences. You can clear all cookies stored on your computer or mobile device, and you have the right to accept or refuse cookies. Most browsers automatically accept cookies, but you can usually modify your browser settings to refuse cookies as needed; in addition, you can also clear all cookies stored in the software. However, this may prevent you from fully experiencing some of our convenient and secure service features.
(ii) Use of network beacons and similar technologies
Besides cookies, our web pages often contain other similar technologies such as electronic images (called "single-pixel" GIF files or "web beacons") that help the website count users browsing the page or accessing certain cookies. We use web beacons in the following ways:
1. We use web beacons on our website to count user visits and identify registered users by accessing cookies.
2. We use the information obtained from cookies to provide personalized services on our website.
III. How we share, transfer, and publicly disclose your personal information
If it is necessary to share your information with a third party in order to provide you with services, we will assess the legality, legitimacy, and necessity of that third party's collection of information. We will require the third party to take protective measures for your information and strictly comply with relevant laws, regulations, and regulatory requirements.
(i) Sharing
We will not share your personal information with any other company, organization, or individual, except in the following circumstances:
1. Sharing with explicit consent: We will share your personal information with other parties after obtaining your explicit consent.
2. We may share your personal information externally in accordance with laws and regulations, or as required by mandatory requirements of government authorities.
3. Sharing with authorized partners: Some of our services will be provided by authorized partners solely for the purposes outlined in this Privacy Policy. We may share some of your personal information with partners to provide better customer service and user experience. We will only share your personal information for legitimate, proper, necessary, specific, and explicit purposes, and will only share the personal information necessary to provide the service. Our partners are not authorized to use the shared personal information for any other purpose.
Please be aware that we will sign strict data protection agreements with the companies, organizations, and individuals with whom we share personal information, requiring them to process personal information in accordance with this Privacy Policy and any other relevant confidentiality and security measures.
4. We will share necessary data with third parties through Application Programming Interfaces (APIs) and Software Development Kits (SDKs). Different versions of third-party SDKs will vary, but they generally include third-party account login, sharing, payment, map navigation, vendor push notifications, and statistics functions. We will conduct rigorous security checks on third parties and agree on data protection measures. Specific sharing details are as follows:
| Third-party company name | Products/services | Involving personal information | Use cases | Purpose of use | Sharing method | Third-party links |
| Shenzhen Tencent Computer Systems Co., Ltd. | Bugly | App running logs | Logs are collected to record bugs and other issues during user app usage. | Used to analyze problems that occur during app operation. | SDK native data collection |
Official website link: https://bugly.qq.com/v2/ Privacy Policy link: https://privacy.qq.com/document/preview/fc748b3d96224fdb825ea79e132c1a56 |
| Chengdu Meiqia Network Technology Co., Ltd. | Meiqia customer service | Information related to the user's device (such as device name, operating system, browser and version, device type, unique device | Customer service function | Implement customer service functions | SDK native data collection |
Official website link: https://www.meiqia.com/ Privacy Policy link: https://www.meiqia.com/privacy-clause |
(ii) Transfer
As our business develops, we and our affiliates may engage in mergers, acquisitions, restructurings, asset transfers, or similar transactions. If such transactions involve the transfer of personal information, we will require the company or organization that has transferred your personal information to continue to be bound by this Privacy Policy. Otherwise, we will require the company or organization to obtain your authorization and consent again. Except as stated above, we will not transfer your personal information without your explicit consent.
(iii) Public disclosure
We will only publicly disclose your personal information under the following circumstances, and only after taking industry-standard security measures:
1. To disclose the personal information you specify, as requested by you and in a manner you have explicitly agreed to;
2. Where we are required to provide your personal information under laws, regulations, mandatory administrative enforcement, or judicial requirements, we may publicly disclose your personal information according to the required type and method of disclosure. Subject to compliance with laws and regulations, when we receive a request for the above-mentioned disclosure, we will require the issuance of corresponding legal documents, such as subpoenas or investigation letters.
(iv) Exceptions to obtaining prior authorization and consent when sharing, transferring, or publicly disclosing personal information
In the following circumstances, sharing, transferring, or publicly disclosing your personal information does not require your prior authorization or consent:
1. Related to national security or defense security;
2. Related to public safety, public health, or major public interests;
3. Related to criminal investigation, prosecution, trial, and execution of judgments;
4. For the purpose of protecting your or other individuals' vital legitimate rights and interests, but obtaining their consent is difficult;
5. Other circumstances for protecting public interests, such as the need to disclose/share your credit rating information;
6. Personal information that you have voluntarily disclosed to the public;
7. Collection of personal information from legally publicly disclosed information, such as legitimate news reports or government information disclosure channels. However, this does not apply if you explicitly refuse or if the processing of such information infringes upon your vital interests;
8. Other circumstances where authorization is not required by law.
According to legal provisions, we will not need to notify you or obtain your consent separately when sharing, transferring, or publicly disclosing de-identified personal information, provided that the data recipient cannot restore and re-identify the personal information subject.
IV. How we store and protect your personal information
(i) Storage of personal information
1. Retention Period: We will only retain your personal information for the period necessary to achieve the purposes described in this Privacy Policy, unless there are mandatory retention requirements under laws and regulations, such as the E-commerce Law of the People's Republic of China requiring that information on goods and services and transaction information be retained for no less than three years from the date of transaction completion. We determine the retention period for personal information primarily based on the following standards, taking the longer one: fulfilling the transaction purpose related to you; maintaining relevant transaction and business records to respond to your possible inquiries or complaints; ensuring the security and quality of the services we provide to you; whether you agree to a longer retention period; and whether there are other special agreements or legal provisions regarding the retention period. After the retention period expires, we will delete your personal information or anonymize it in accordance with applicable laws. When you voluntarily cancel your account, we will process the data in accordance with legal requirements.
2. Storage Location: Personal information collected and generated within the territory of the People's Republic of China will be stored within China, except in the following circumstances:
(1) Where expressly stipulated by laws and regulations;
(2) Where your authorization and consent are obtained separately;
In the above circumstances, we will fulfill the corresponding procedures and obligations in accordance with the requirements of laws and regulations, and require the data recipient to process personal information in accordance with security and confidentiality measures no less stringent than those in this Privacy Policy and other relevant related measures.
3. Termination of Operations: If we terminate operations, we will notify you at least 30 days in advance and will process your personal information in accordance with the requirements of laws and regulations after the termination of operations.
(ii) Measures for the protection of personal information
1. Data security measures
To ensure the security of your information, we strive to implement various industry-standard physical, electronic, and managerial security measures to protect your personal information. We have established a data classification and grading system, data security management standards, and data security development standards to manage and regulate the storage and use of personal information. We use confidentiality agreements with information users, monitoring, and auditing mechanisms to comprehensively control data security and prevent your personal information from being accessed, disclosed, used, modified, damaged, or lost without authorization.
2. Security certification
Please be aware and understand that the internet is not an absolutely secure environment. We strongly recommend that you use secure methods and complex passwords to help us ensure the security of your account. If you discover that your personal information has been leaked, especially your account or password, please contact us immediately using the contact information provided in this Privacy Policy so that we can take appropriate measures.
3. Security incidents
In the unfortunate event of a personal information security incident, we will immediately establish a dedicated emergency response team, activate our emergency plan, prevent the incident from escalating, and promptly inform you, in accordance with legal requirements, of the following: the basic situation and potential impact of the security incident, the measures we have taken or will take, suggestions for your self-protection and risk reduction, and remedial measures for you. We will promptly inform you of the relevant circumstances of the incident via email, letter, telephone, and push notification. If it is difficult to notify each individual data subject, we will take reasonable and effective measures to issue a public announcement. Simultaneously, we will also proactively report the handling of the personal information security incident to regulatory authorities as required.
V. How do you manage your personal information?
You have the following rights regarding your personal information. In accordance with laws and regulations, under certain circumstances, unless you have made other arrangements, your close relatives may exercise the following rights regarding your relevant personal information for their own legitimate and proper interests.
(i) Accessing your personal information
You can view and manage your personal information through "Settings" - "Personal information".
If you are unable to manage this personal information through the link above, you can contact us at any time using the feedback methods provided in this Privacy Policy. We will respond to your access request within 15 days.
(ii) Correcting or supplementing your personal information
If you find any errors in the personal information we process about you, you have the right to request that we correct or supplement it. You can submit a correction or supplement request by contacting customer service at app@smallrig.com. We will process your request within 15 business days.
(iii) Deleting your personal information
You can delete some of your personal information by contacting customer service at app@smallrig.com. You can request the deletion of your personal information in the following circumstances:
1. If our processing of personal information violates laws and regulations;
2. If we collect or use your personal information without your explicit consent;
3. If our processing of personal information seriously violates our agreement with you;
4. If you no longer use this product, or you voluntarily cancel your account;
5. If we permanently cease providing you with products or services.
We will process your request within 15 business days. If we decide to respond to your deletion request, we will also, to the extent possible, notify the entities that have obtained your personal information from us and request them to delete it promptly (unless otherwise required by laws and regulations, or these entities have independently obtained your authorization). When you delete information from the services of this product or we assist you in deleting related information, we may not immediately delete the corresponding information from our backup system, but will delete this information when the backup is updated.
(iv) Modifying or withdrawing the scope of your authorization and consent
Each business function requires some basic personal information to complete (see "Part One" of this Privacy Policy). In addition, you can grant or withdraw your consent through the "Personal information" page or by contacting customer service. If you are using a WeChat Mini Program, you can also click the button in the upper right corner of the corresponding product to enter the "Settings" page and withdraw your consent for system permissions.
Please understand that each business function requires some basic personal information to complete. Once you withdraw your consent or authorization, we will no longer be able to provide you with the services corresponding to the withdrawn consent or authorization, nor will we process your corresponding personal information. However, your decision to withdraw your consent or authorization will not affect the processing of personal information previously carried out based on your authorization.
(v) Cancellation your account
You can cancel your account through "Settings" - "About us" - "Cancellation of account", or contact customer service at app@smallrig.com. We will process your request within 15 business days and cancel your account according to your requirements. Please operate with caution; otherwise, you will be solely responsible for any data loss caused by account cancellation. Your account for this product's individual service may be canceled or deleted if it meets the terms of the service agreement and relevant national laws and regulations. When an account is canceled or deleted, all service information and data related to that account under that individual service will be deleted or anonymized in accordance with the service agreement for that individual service.
(vi) Obtain a copy of your personal information
You can contact customer service at app@smallrig.com to request the personal information we've collected from your use of our services. We will process your request within 15 business days. Subject to applicable laws and technical feasibility, we will provide you with a copy of your personal information upon your request.
(vii) Responding to your above request
If you wish to exercise any of the above rights, you can contact us through customer service at app@smallrig.com. To ensure your information security, we may require you to provide a written request or other proof of your identity. Once verified, we will process your request. We will respond to your request within 15 business days. If you are not satisfied, you can file a complaint through our customer service center. In principle, we do not charge fees for reasonable requests; however, for repeated requests or requests exceeding reasonable limits, we will charge a certain cost fee depending on the circumstances. We may refuse requests that are unjustifiably repeated, require excessive technical means (e.g., developing a new system or fundamentally changing current practices), pose a risk to the legitimate rights and interests of others, or are highly impractical.
In the following circumstances, in accordance with laws and regulations, we will be unable to respond to your request:
1. Related to national security or defense security;
2. Related to public safety, public health, or major public interests;
3. Related to criminal investigation, prosecution, trial, and execution of judgments;
4. Where there is sufficient evidence to indicate that the personal information subject acted maliciously or abused their rights;
5. Where responding to your request would seriously harm the legitimate rights and interests of you or other individuals or organizations;
6. To fulfill our legal obligations;
7. Involving trade secrets.
VI. Protection of minors' personal information
The term "child" in this Privacy Policy refers to an individual under the age of 14. Our services are intended for adults aged 18 and over only and are not provided to minors. If we discover that we have collected personal information from a minor without verifiable parental consent, we will remove that information as soon as possible.
VII. How this Privacy Policy will be updated
Our privacy policy may change. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any changes to this Privacy Policy on this page. For significant changes, we will provide more prominent notification (including notification through posting on this product or even providing you with pop-up notifications).
Significant changes referred to in this Privacy Policy include, but are not limited to:
1. Significant changes to our service model, such as the purpose of processing personal information, the types of personal information processed, and the ways in which personal information is used;
2. Significant changes to our ownership structure or organizational structure, such as changes in ownership due to business adjustments, bankruptcy, or mergers and acquisitions;
3. Changes to the primary recipients of shared, transferred, or publicly disclosed personal information;
4. Significant changes to your rights regarding the processing of personal information and how to exercise them;
5. Changes to the department responsible for personal information security, its contact information, and complaint channels;
6. When a personal information security impact assessment report indicates a high risk.
VIII. How to contact us
If you have any questions or comments regarding the content of this Privacy Policy, or any questions or comments regarding our practice and operation of this Privacy Policy, or any complaints or reports regarding our services, the text and practice of the Privacy Policy, daily operating procedures, network security, etc., you may contact us at any time by sending an email to app@smallrig.com. We will actively investigate, process, and respond as soon as possible within 15 business days.
Our registered address: [Rooms 101、701、901, Building 4, Gonglianfuji Innovation Park, No. 58 Ping'an Road, Dafu Community，Guanlan Street, Longhua District, Shenzhen]
Contact information for the person in charge of personal information protection:
Email: [app@smallrig.com]
Email address: [Rooms 101、701、901, Building 4, Gonglianfuji Innovation Park, No. 58 Ping'an Road, Dafu Community，Guanlan Street, Longhua District, Shenzhen]
Postcode: [518110]
If you are dissatisfied with our response, especially if our handling of your personal information infringes upon your legitimate rights and interests, you can also resolve the issue through external channels such as filing a lawsuit in the People's Court where Shenzhen Leqi Innovation Co., Ltd. is located, or by filing a complaint with an industry self-regulatory association or relevant government management agency. You can also contact us for information on applicable complaint channels.